I’m absolutely over the moon to share some incredible news: Margaret River Discovery Co has been chosen two years in a row to be part of Western Australia’s Dream Collective!
What Is the Dream Collective?
Launched by Tourism Western Australia in partnership with Tourism Council WA in 2024, the Dream Collective is a brand-new, industry-defining recognition program. It celebrates WA’s most outstanding tourism operators—those who deliver exceptional visitor experiences with an emphasis on sustainability, accessibility, and innovation.
The program showcases WA’s top-performing tourism experiences to the world.
What Makes This Recognition So Special
In just its second year, the Dream Collective has already taken WA tourism to new heights:
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Over 190 leading WA tourism operators have joined the 2025 cohort—Margaret River Discovery Co among them
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In its inaugural year, the program reached more than 2.3 million high‑yield travellers, drove 42,000 visits to operator profiles on westernaustralia.com, supported more than 250 familiarisation tours, and generated over 100 influencer content pieces viewed by 350,000+ people—plus targeted emails to 85,000 subscribers
That kind of exposure isn’t just a win for one business—it shines a spotlight on the South West region and helps grow WA’s reputation as a must-visit global destination
Why I’m So Proud and Grateful
I genuinely LOVE sharing our little slice of dreamy Western Australia with the world—its wild rivers, hidden trails, welcoming kangaroos, and of course, its world-class wineries. Being included in the Dream Collective isn’t just an honour—it’s a validation of the passion, integrity, and dedication we pour into every tour.
A massive thank you to our amazing guests, team, and community—your support and belief have fuelled this journey.
Thank you for being part of our dream. Here’s to many more adventures (and recognitions!) ahead.
Image – On tour with Tourism WA representatives and visiting media
About Margaret River Discovery Tours
Sean Blocksidge is the owner operator of the Margaret River Discovery Company, an avid photographer, blogger and South West WA ambassador. In 2010 he won Western Australian Guide of the Year and his tours have been rated the #1 thing to do in Australia on the Tripadvisor website for the past two years.
